Secret we exploited, CEO reveals, for SMES

Success Mantras, Achievers are privileged to throw them, only once they succeed.We catch them, correlate with their success and WOW it.

Today, I feel like revealing our secret of success, the intention is clear, I see immense scope of adapting our formula of success in every possible industry. Specially for my SME friends…

Formula

Championing a Large Target Segment To Realize Their Survival-Linked ObjectivesbyExceptionally Simple Solution.

Let me dissect this formula, phrase by phrase, for better understanding.

Championing ::: we never have sales motives while advising our customers. Our logical analysis help them rationally choose what’s right for them.

A Large Target Segment ::: There are 36 million registered MSMEs only in India. A small market share is enough for a stellar growth. BTW, we just reached 107000 plus deployments.

To Realize Their Survival-Linked Objectives ::: Business Continuity andCompetitiveness ::: To survive the global competition, they are compelled to adopt IT. Their assets go digital to a dangerous extent. If they are lost or deleted, intentionally or otherwise, they can’t continue business and can’t survive. If they are stolen or defrauded, they become uncompetitive, and can’t survive.

by Exceptionally Simple Solution ::: The solution we have designed is just 8 inch by 4 inch in size with huge processing and storage. Exceptionally simple. It champions SMEs to realize business continuity by Data Portability and Data Preservation. It champions SMEs to realize competitiveness by adequate Information Security, Fraud Prevention and Productivity Monitoring.

I strongly believe that simplicity of solution always wins. We have championed and proved that, gone are the days of complicated and heterogeneous IT infrastructure, like file server, firewall, domain controller, storage, backup solutions, mail server and end point security. We have created, just an 8 inch by 4 inch box and you have all you need.

It’s simple.

I hope to have helped my SME friends to rework on their success formula in these tough times.

Best Regards,

Vishal Shah